Brand guidelines

Logo use, colors, type and voice for presenting mails.ai. The logo files are on the brand page.

Logo use

The send mark is the brand mark. The wordmark sets mails in Urbanist SemiBold with a superscript ai — no dot. White on dark surfaces, charcoal #424242 on light. Don't rotate, recolor, or composite the logo with other marks. Maintain at least 1× the mark-width of clear space on all sides.

Palette.

ColorValueToken
Background (deep dark)#000000--color-bg--color-bg
Surface 2#141517--color-bg-2--color-bg-2
Surface 3#191B1E--color-bg-3--color-bg-3
Foreground#F0F0F0--color-fg--color-fg
Foreground muted#A1A4A5--color-fg-muted--color-fg-muted
Borderrgba(214, 235, 253, 0.19)--color-border--color-border
Primary action (buttons)#FFFFFF--color-accent--color-accent
Mint (brand accent)#5EEAD4--color-mint--color-mint
Logo ink (on light)#424242logo charcoallogo charcoal

Four voices: Inter, Fraunces, Figtree, Commit Mono.

Inter

The working voice — body text, buttons and every control. Variable weight 100–900. fonts.google.com/specimen/Inter →

Fraunces

The title voice — page titles only, a high-contrast serif at large sizes. fonts.google.com/specimen/Fraunces →

Figtree

The section voice — section headings, menus and card titles, with its single-storey a. fonts.google.com/specimen/Figtree →

Commit Mono

The machine voice — code, events, metrics and API names. commitmono.com →

How we sound.

Plain English, technical without jargon, no sales-deck filler. The brand speaks; specific humans don't.

Use

  • agents
  • API
  • send
  • reply
  • inbound
  • classifier
  • reputation
  • injection
  • identity
  • deliverability
  • self-serve
  • MCP
  • verified

Avoid

  • leverage
  • robust
  • cutting-edge
  • AI-powered
  • ecosystem
  • synergy
  • 100% AI
  • Built by AI
  • typed events